Every season, men and women from all across the globe, are glued up to watch every episode of Master Chef. Master Chef is a cooking reality show based from a British original. The show captures the hearts not only of aspiring chefs but of everyone who enjoys fancy and highly-advanced fashion homewares. What explains the surging rating of reality cooking shows? Is it because of people’s genuine interest in how they design their homes? Or is it merely because cooking shows now give viewers the same thrills that we get when watching glamorous celebrities on the tube?
Researches have proved that only 12% of the total adult population dislikes cooking at home. This means that over 50% enjoy fussing at the stove – many of them enjoy the activity and others see it as a necessary task. Over 58% watch food programs on TV. They read the food section of newspapers and magazines and visit food websites. Given this, we can fairly say that media is a great influence not only in how homes prepare their food but also on how homeowners purchase home decor and decorate the kitchen.
According to studies, the average household’s kitchen is primarily influenced by friends and family. But food programs come in second. Viewers watch food TV shows because they want to learn new recipes. But given the fancy kitchen equipment and the convenience that these kitchenware offer, people no longer just watch cooking shows like Master Chef merely for cooking techniques but also to get the latest scoop in lifestyle homewares.
Expectedly, because men and women who love to cook also enjoy decorating the kitchen, high-end brands in kitchen homeware use these top-rating cooking shows to advertise their products. Even celebrities like Jamie Oliver, Donna Hay, and Maggie Beer who already have kitchen branded products take advantage of the high ratings of cooking shows. Now, people do not just watch food programs to explore new recipes, they do so as well to seek inspiration on how to decorate their kitchen.
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